Whole is a new satiety water from New Zealand’s Fonterra Co-operative Group. The product, which is made with milk protein, is a first for the market, and food and beverage manufacturers in the United States and other global markets can currently leverage the product’s constituent ingredients.
“We’re seeing increasing consumer awareness of protein, and more specifically milk or whey protein, as effective in controlling appetite and boosting nutrition,” says Nigel Little, global category manager for functional nutrition.
Satiety - the feeling of fullness - is a concept that is rapidly growing in profile in the nutrition industry. Increasingly, consumers are trying to manage their nutrition and calorie intake in a world of convenience and processed foods. While a diet requires ongoing discipline, products such as Whole offer an alternative by building satiety into everyday snacking goods.
Whole provides a healthy snack option, as it contains 5 grams of protein and 1.5 grams of fiber, yet only 2.5 grams (half a teaspoon) of sugar and 30 calories. It contains three times the protein, and almost as much fiber as a banana, with only one-quarter of the calories.