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    Dairy Processor News

    Newsline: BRIEfly...

    February 17, 2004
    Having already authored a diet book, relationship guru Dr. Phil McGraw is now getting his feet wet in dairy.

    Dr. Phil and Dairy

    Having already authored a diet book, relationship guru Dr. Phil McGraw is now getting his feet wet in dairy. The best selling author will deliver a keynote address at the International Dairy Deli Bakery Association's seminar and expo, June 6-8 in Washington, DC. He will also appear in a got milk? ad later this year.

    Healthy Weight With Citrus?

    Facing decreased sales brought on by the popularity of low-carb diets, Florida's Citrus Department is launching a marketing campaign aimed at bringing consumers back to orange and grapefruit juices. While the diets urge people to avoid the juices because of high levels of fructose, the grapefruit industry is highlighting a recent study by Scripps Institute of San Diego that found grapefruit promotes weight loss.

    Franchise Friendly

    Friendly's Ice Cream Corp. switched to a franchise-only strategy in Florida last month with the sale of 10 restaurants in the Orlando area. In a deal worth $3.15 million, Central Florida Restaurants LLC, Sarasota, Fla., acquired the restaurants from the Massachusetts-based parent company and a development deal to open 25 more during the next 11 years.

    Urban Wal-Mart

    Drug Store News reports that Wal-Mart opened its first urban Supercenter in Tampa, Fla. last month. The store's experimental design boasts pharmacy and health and beauty services at the front of the store and a two-lane, drive-through pharmacy.

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