From June 2002 to June 2003, supermarkets saw their share of sales drop from 78.6% to 77.4%, according to Information Resources Inc., Chicago. The same data showed mass merchants grew their share, from 12.6% to 13% of sales; convenience stores inched up from 2.5% to 2.6% of sales; and club stores moved up from 3.2% to 4% of sales. The magazine said the main factors driving the shift include convenience, price, and healthy margins for retailers.
Newsline: More Milk Selling at Mass Merchandisers
Supermarkets remain the dominant channel for milk, responsible for more than three-quarters of sales, according to a recent article in Supermarket News, but alternative formats are stealing share from the more traditional channels.
Supermarkets remain the dominant channel for milk, responsible for more than three-quarters of sales, according to a recent article in Supermarket News, but alternative formats are stealing share from the more traditional channels.
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