With the consumer demand for more prepared foods at the grocery store, we began to develop a ready-to-drink iced tea in the mid -1990s. Red Diamond is based in Birmingham, Alabama, and it is well known that Southerners are serious about their Sweet Tea... or as some have called it, "the table wine of the South." We knew that our ready-to-drink tea had to be the real thing - not a powered instant or concentrate. We began working with a local dairy to create a "fresh-brewed" RTD iced tea.
Today, we work with several dairies around the country to brew and distribute Red Diamond RTD Tea. These dairy partners now sell millions of gallons of tea in approximately 20 states. We are now one of the fastest growing refrigerated teas in the country.
We are interested in expanding our distribution. Interested dairies should know that we are not simply an ingredient supplier. We truly are partners - providing ongoing help in various areas including marketing support, training, POS material, advertising, and in-store product demos.
Steve Lowrey • Assistant Vice President • Red Diamond, Inc. • Ph: 205/254-3138 • Fax: 205/254-6062