Sales of milk continue to decline, and traditional grocery stores are losing market share. Consumers increasingly are buying milk at club stores and dollar stores, according to an analysis by Prime Consulting Group, Bannockburn, Ill., for Milk Processor Education Program, or MilkPEP, Washington, D.C.
California Dairies Inc., Visalia, Calif., appointed David Treiber the senior vice president of fluid business development, reporting to Dave Bush, chief operating officer. Treiber will manage all fluid, condensed and cream sales. He comes from CDI subsidiary Challenge Dairy Products.
Other dairy processors are recognized for their marketing efforts to make milk the beverage of choice for breakfast, at Halloween parties and at sporting events.
September 10, 2012
Anthony Escobar, business manager of Super Store Industries, Lathrop, Calif., is the grand prize winner in MilkPEP’s annual awards program. Escobar demonstrated strong and effective efforts to increase awareness and grow milk sales using MilkPEP programs and resources. His entries showcased multi-faceted programs supported by well-rounded marketing efforts that creatively customized MilkPEP tools to reinforce Super Store Industries’ brand.