Next year’s plan continues this year’s themes: serve milk at breakfast and drink chocolate milk after working out.
December 11, 2012
In 2013, MilkPEP will build upon the momentum created in 2012 with the introduction of our multiyear marketing strategy centered around two prime occasions for milk consumption: breakfast at home and post-workout recovery for athletes. The continuation of our long-term occasion-based approach will generate excitement for milk, drive volume and value, and maximize continuity, with the ultimate goal of changing consumer behavior.
It’s time to shed milk pricing regulations, outdated dairy standards of identity, government’s role as the ‘food police’ and manipulation of the milk supply through government policies.
November 12, 2012
As we approach a new year, we have the opportunity to revamp our goals and re-plot our course, combining wisdom from past experiences with hopes and dreams for our future. It’s a time to shed what we’ve learned doesn’t work and to refresh our approach to endeavors ahead.
How’s the dairy foods business? Which one? If you sell natural cheese or Greek yogurt, then the answer is: Great. If you bottle milk or package ice cream, then the answer might be: Things could be better.
Fluid milk processors develop specialized milk for niche markets. By adding vitamins, flavors, fiber and extra calcium, milk brands appeal to various health needs of consumers.
How do processors create value in a commodity item like milk? They add flavors and functional ingredients, make it more portable and seek new channels of distribution.
Milk has nine essential nutrients, but not everyone knows that. It's time to bust the myths associated with milk, including the one saying whole milk is the only milk containing vitamin D.
We looked at the manifest detail for each route and took into account truck input costs. Now we haul milk more efficiently and pay haulers more equitably.
Trucks hauling milk from Associated Milk Producers Inc. member farms to manufacturing plants will log 44,000 miles in 24 hours — or the distance to travel roundtrip from Anchorage, Alaska, to Key West, Fla. — four times.