
Now and Later
by Shonda Talerico Dudlicek
Reclosable packaging makes dairy products easier to
tote.
Every time I snap open a
single-serve bottle while driving my SUV, I end up spilling chocolate milk
because the tamper-evident cap doesn’t easily detach from the
reclosable lid. And while the shape of an ice cream scround may be well
suited for easier scooping, I’m often dismayed when I open the
container days later to find nasty freezer burn has set in.
In spite of these minor mishaps from my daily life,
overall dairy products have become easier to reclose and reseal for later
consumption, due to packaging that continues to do a better job ensuring
safety and freshness.
Tamper-evident seals are now a way of life that
consumers and dairy processors have come to expect from packaging and, when
combined with resealable features, create a value-added package. For fluid
milk, tamper evidence is commonplace. Many gallon jugs, for example,
include both a snap-off ring and foil seal.
Murray Bain, marketing vice president at Ontario-based
Stanpac Inc., says ice cream manufacturers are seeing the benefits of
tamper-evident packaging. “Many are seriously considering tamper
evidence a feature,” says Bain, whose company provides closures for
refillable packaging and tamper-evident ice cream packaging.
The company has been focusing on improving some of the
features on its closures for glass bottles. “Consumers are very happy
with the tamper-evident features that we introduced over five years ago.
However, they have told us that they also find tamper-evident closures hard
to remove,” Bain says. “Tamper evidence and ease of removal are
always a balance. By changing some of the features in the closure, Stanpac
has made significant improvements in the reseal/removal of the closures for
our glass packaging.”
The latest packaging technology and trends have focused
on tamper evidence, says Roy Robinson, marketing vice president at Portola
Packaging, San Jose, Calif. “We have seen a great increase in the
demand for single-serve resealable packages, particularly for drinkable
yogurt and flavored milk. Reclosable packages for milk in fast-food
restaurants are another new trend. Our resealable 38-mm DB closure can be
found on the single-serve Milk Jug packages being served at
McDonald’s in place of the old-style paperboard cartons, which were
not reclosable.”
One of Portola Packaging’s newest innovations is
the SCIII, a two-piece, tamper-evident snap-on closure consisting of an
inner pull-ring seal and a resealable screw top overcap. The SCIII seals
HDPE and PET bottles of dairy and juice products. To open the package, the
consumer unscrews the easy-to-open plastic overcap, removes the inner
plastic seal by pulling the pull-ring, and can reseal the bottle with the
overcap.
“The SCIII provides the consumer with the
perceived freshness and security benefits of an induction foil seal but is
easier for the consumer to open and for the bottler to apply. Several
consumer studies have shown that three out of four consumers prefer the
SCIII to regular snap or screw caps,” Robinson says.
Portola Packaging manufactures plastic closures,
bottles and equipment for the dairy, non-carbonated beverage and food
industries. Equipment is manufactured by its Portola Blow Mold Technologies
division and consists of capping equipment and blow-molding machines for
high-density polyethylene jugs.
Indianapolis-based Alcoa introduced Dairy Lok, a 38-mm
lined closure that provides maximum initial sealing integrity, ease of
consumer resealability and operational efficiency, says marketing manager
Scott Cheek. “This closure is perfect for single-serve
applications,” Cheek says. “It also can be run within multiple
types of filling options such as cold fill, hot fill, UHT, ESL,
etc.”
Alcoa provides closures, capping equipment and
experience in beverage closure operations. The company offers a wide range
of closures including stock and custom offerings.
In the area of equipment, Alcoa has developed the
series 125 capper, which provides excellent quality with low maintenance,
Cheek says. “We also support our customers with service to help not
only train personnel on the machinery, but also to help with any other
issues that would improve our customers’ profitability,” he
says.
Adding Value
Cheek says Dairy Lok answers one of two major issues
that plague the dairy industry: leaky packages; the other is branding.
“Given the growth of single serve within dairy,
branding has become more important now as it ever has been,” Cheek
says. “Competing for share of stomach, milk producers are now
competing with soft drinks, juices, teas, water, etc. These categories have
been dominated by brands for years. As dairies look to differentiate their
offerings from the rest of the market, custom closures reinforce their
brand equity which enables a premium price to be charged.”
Price is always the biggest issue when it comes to
improved features and packaging. “However, the benefits of offering
products that reseal are becoming more required by retailers and consumers
alike,” Cheek says. “Dairies that are providing quality
products that meet consumer needs are requesting resealable
packaging.”
Bain agrees. “Dairy companies want what the
consumers want,” he says. “However, they do not have room for
extra equipment in their production area and pricing pressures make it
difficult for them to justify paying a premium for improved
features.”
Robinson concurs: “Dairy processors are
primarily asking for a package that does not leak and that meets other
consumer needs.”
In order to better compete with soft drinks, juices,
teas and water, portability is absolutely necessary. Regardless of the
cost, “this is not even an option as it is required for all
single-serve applications,” Cheek says.
“Multi-serve, gallon and half-gallon fluid milk
may not have as much importance in portability, but resealing is becoming
much more important as retailers and consumers are beginning to push back
on products that leak and do not deliver a reseal benefit,” he says.
Single-serve containers are in great demand, Robinson
says, reflecting consumers’ desire for portability. “Consumers
want an easy-to-open package that is also easy to reseal and that does not
leak,” he says.
Freshness and Safety
Zip-Pak resealable packaging features a simple-to-use
zipper profile that can be quickly sealed with a slide of the fingers. And
it makes the original packaging a reusable storage container. With Zip-Pak,
items like shredded cheese, tortillas, deli meats and pet foods can stay
fresh in their original container until their next use.
The newest offering from Manteno, Ill.-based Zip-Pak is
a retort resealable package, which has all the benefits of the traditional
can with portability. Meanwhile, the Zip-Pak Slider offers a shrouded
zipper-and-peel seal that provides convenience and tamper-evident
protection. The tear-away header protects the product in the store, but is
easily removed when the consumer gets home. Zip-Pak offers a wide range of
zipper styles, including the Slider, Flexigrip Flanged Zipper, Webless or
String Zipper, UltraSeal, TopZip Transverse Direction Zippers and Perf Cap
Zipper Tape.
Consumers are demanding that their dairy products be
portable, easy to open and reclose. But what about the product inside the
package? How safe is it to eat or drink?
Yes, the nagging issue of food safety.
Many suppliers, such as Portola, have provided
tamper-evident closures to the dairy industry for decades, but general
awareness about food safety has increased in the last few years in the
post-9/11 era.
“Consumers are looking for the assurance of
tamper evidence. They want this feature to be visible at point of purchase
and they want to be able to get into the product without effort,”
Bain says.
“Food safety is a concern for everyone that
supplies consumable products. Dairy is no different,” Cheek says.
“Tamper-evident closures should not only be present, but they should
work. Consumers do not like the appearance of a tamper-evident band only to
find out that it does not function. Also, the band should perform in such a
way so it does not fall off into the product.”
Next time, maybe I’ll snap open my milk bottle
before pulling away from the fast-food drive-thru.
Shonda Talerico Dudlicek is a freelance
journalist and a former managing editor of Dairy
Field.
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