Stonyfield Registers Greenhouse Emissions
"Registering greenhouse gas emissions is a critical step that all businesses can take to begin the process to reduce emissions, reverse global warming and make a difference in the environment," said Gary Hirshberg, president and CEO, Stonyfield Farm. "We're proud to sign on to the state's voluntary registry because we believe programs such as this will have a significant positive social and environ-mental impact."
Signed into law in 1999, the New Hampshire Greenhouse Gas Reduction Registry was developed to record the emissions and voluntary actions taken by businesses and industries to reduce greenhouse gas emissions. The voluntary registry will protect companies that are taking early action to reduce emissions by allowing them to record their actions with the state. If in the future new regulation mandates GHG reductions, then early adopters may be able to get credit for what they've already done.
By increasing efficiency over the past 8 years, Stonyfield Farm has saved over $4 million and the equivalent of 24 million kilowatt hours of electricity, which is enough energy to power 800 homes for a year, while preventing over 7,500 tons of carbon dioxide from entering the atmosphere.
Ronald McDonald has Got Milk and he's ready to talk about it. A pilot program initiated by the California Milk Processor Board has struck a deal with fast food giant, McDonald's Restaurants, to encourage kids to drink milk with Happy Meals. The three-month long program launched recently at 153 greater Sacramento-area restaurants represents the first time the GOT MILK? trademark has been leveraged both in McDonald's advertising and in its restaurants. As part of this new marketing alliance, a special logo - incorporating the Golden Arches and GOT MILK? - is being featured on outdoor billboard ads.