There is no universal definition of functional foods; however, several Washington, D.C.-based organizations have defined this food category. The International Food Information Council (IFIC) Foundation says functional foods provide health benefits beyond basic nutrition.
Diabetes is a major risk factor for coronary heart disease and is the sixth leading cause of death in the United States. The most prevalent form of diabetes, type 2 diabetes, usually appears in adults, often in middle age, and is responsible for nearly 200,000 U.S. deaths per year.
The message has not changed over the years: eat more fiber. Scientific studies continue to support this message and provide new evidence to indicate the importance of having optimal amounts of dietary fiber in the diet.
Your new product has hit the shelves. The packaging is bold and innovative. The claims are convincing and based on solid science. The flavor has been-well, it has been masked. The customer buys it once, but will he or she purchase it a second time if the flavor is less than optimal?