Demand for plant proteins — and not just soy, but pea, seed, bean and more — is reinvigorating the sector in whole new ways. While a 2015 report by the research firm MarketsandMarkets predicted dairy proteins will reach a value of $18 billion by 2020, plant proteins are hardly far behind. Mordor Intelligence research from 2017 estimates their value will top $14 million by 2022.
For a fermented dairy beverage that originated in the Caucasus Mountains more than 2,000 years ago, kefir sure is having a moment. Innova Market Insights reports that the number of kefir launches grew more than threefold globally between 2011 and 2016. In the United States, beverages featuring kefir accounted for 40% of the drinking yogurt/fermented beverage introductions in 2016.