Competing in the frozen dessert market can be tough, even more so during a time when so many consumers are paying close attention to labels and their food choices. Consumers are cutting back on desserts, choosing healthier options or reaching for ice cream when they want to indulge.
Consumers love their ice cream and other frozen and refrigerated treats and prefer them in their most natural forms. There is still a strong desire to eat healthy, but for many, not if it means giving up the indulgence factor. Several ice cream brands have taken on this challenge, creating lines that cut back on calories and sugar but with the mouthfeel consumers expect from ice cream.
Ice cream products that focus on nutritional benefits and pure ingredients are making a mark in the frozen dessert market, while portion-control offerings give consumers options to indulge without too much guilt.
The shelves are crowded in the frozen and refrigerated dessert cases at the grocery store. Not only do manufacturers of pies, cheesecakes and puddings have to deal with competition from each other, but ice cream, frozen yogurt, frozen novelties and even dessert-style yogurts are all competition.
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