The agreement allows MilkPEP members to use the Olympic rings on packages for white milk.
June 20, 2016
In January, the Milk Processor Education Program (MilkPEP) signed a five-year sponsorship deal with the United States Olympic Committee. The agreement allows MilkPEP members to use the Olympic rings on packages and promotional material for white milk.
Rob Graves is a dairy farmer and dairy processor who owns Morning Fresh Dairy in Bellvue, Colo. He sells his white and flavored milks up and down the front range of Colorado’s Rocky Mountains. Business was good for the fourth-generation farmer. Demand was growing from home delivery customers, restaurants and Whole Foods. Graves had plans to expand the milk processing plant. That is, until yogurt got in the way.