Fear-based marketing is irresponsible and a race to the bottom.
February 3, 2017
Editor’s note: This letter to the editor by Mike McCloskey is in response to the January The Editor’s Page. McCloskey is the CEO of Select Milk Producers, a co-owner of fairlife llc, this magazine’s 2016 Dairy Processor of the Year.
Neal Gottlieb, the founder of Three Twins Ice Cream, needed more capacity to keep up with demand for his organic ice cream. His facility in Petaluma, Calif., was maxed out. Adding shifts was not feasible. Gottlieb bid the work to co-packers but said their quotes were “sky-high” and the quality of the test runs was a “disaster.”
Three Twins Ice Cream has grown into the leading brand of organic ice cream in just 10 years. In the course of a decade, its gone from a scoop shop to owning manufacturing facilities in California and Wisconsin. A Three Twins cause-marketing program has conserved 8,000 acres of rain forest in South America. Through another program, the company donates 1% of its sales to environmental groups.