Silk, a brand of Danone, is uniting the power of sports with the power of plants as the official plant-based beverage brand of The Big Ten Conference. Throughout the month of March, starting with the Big Ten Basketball Tournaments, Silk is powering fans with Silk Protein.
As a grower-owned cooperative with more than a century of almond-growing expertise, Blue Diamond Growers introduced Blue Diamond Almondmilk with simple ingredients in four flavors.
Available in two flavors — Silk Protein Original and Silk Protein Chocolate — this new offering also delivers great taste and texture, the company said.
The ready-to-drink (RTD) beverage market is evolving, with cold brew and refrigerated coffee on the rise, while traditional coffee and juice face declines. Health-conscious consumers are favoring lower-sugar options, pushing brands to adapt. Discover the thriving segments and strategies that are shaping the future of delicious and nutritious drinks.
Better-for-you juice brand Loom officially welcomed Alyssa Carson as its newest Loominary — the globally recognized aspiring astronaut, astrobiologist, and cultural trailblazer known as “Blueberry.”
Despite a decline in the ready-to-drink (RTD) category, bottled fruit juice blends grew 8% YoY to $490 million, with unit sales up 4% to 124 million. Bottled pineapple juice rose 15% to $106 million, and smoothies surged 43% to $64.6 million.
Waltham, Mass.-based Welch's launched its biggest-ever campaign for Sparkling Juice, unveiling "Break Out the Fancy Juice." It also welcomed a new kid back to the brand's advertising for the first time in 25 years.
From plant-based almond milks to oat and soy — the Top 3 segments in the category — global sales of dairy alternatives were valued at $32.7 billion in 2024 and are expected to reach $66.9 billion in 2030, growing at a compound annual growth rate (CAGR) of 12.7%, states Grand View Research.