Dannon, Yoplait and Mountain High are among dairy marketers active in this week's free-standing inserts.
February 26, 2013
In this week's free-standing inserts, there are new toppings for Dannon's Danimals; new flavors for Yoplait's Greek 100; a protein claim from Mountain High; and Nabisco graham crackers filled with yogurt crème.
With the Super Bowl approaching, dairy marketers are fine-tuning their pitches, offering cheese recipes that party hosts can serve during the "big game" in their free-standing inserts for the week beginning Jan. 20.
Daisy and Dole jointly promote low-fat cottage cheese and tropical fruit in an FSI headlined "Together, the possibilities are endless!" Post Foods launches a new Honey Bunches of Oats cereal made with real Greek yogurt.
Pudding made with milk, flavored cheese and protein-enriched yogurt star in the free-standing inserts this week.
September 18, 2012
Kraft takes two free-standing inserts (for Jell-O pudding and FreshTake cheese-breadcrumbs-spices kits), while Dannon promotes a new Activia yogurt and Land O Lakes introduces a four-cheese Italian blend.