Two ice cream brands create distinctive campaigns for the summer. Hiland Dairy Foods focuses on the intergenerational appeal of ice cream, while Velvet Ice Cream’s cause-marketing effort supports cancer research.
Dairy Foods is accepting nominations for the 12th annual Exporter of the Year award, given by with the cooperation of the U.S. Dairy Export Council.
July 14, 2017
Dairy Foods is looking for the 2017 Exporter of the Year. Companies may nominate themselves or other companies. Nominations can be made by suppliers, consultants, association executives and others allied with the dairy industry. The deadline is Aug. 11.
BelGioioso Cheese’s marketing campaign spanned magazine, television, and digital and social media advertising. Crave Brothers Farmstead Cheese was profiled on a popular TV show and won state fair honors.
IDFA hosts its 35th Annual Capitol Hill Ice Cream Party in Washington, D.C.
July 11, 2017
America’s top five ice cream flavors are vanilla, chocolate, cookies n’ cream, mint chocolate chip and chocolate chip cookie dough. IDFA served nearly 70 flavors of ice cream and thousands of root beer floats at its annual Capitol Hill Ice Cream Party.