Stay current with news and opinions about the dairy processing industry. The weekly free-standing insert report tracks dairy promotional activities. Editor in chief Jim Carper recaps the people, products and companies making news each week. Guest bloggers share their opinions.
Grocery retailers are getting more technology savvy and leveraging their capabilities to mine extensive data about their shoppers. Everything from how many times a shopper visits to which items they purchase the most is captured and used to build and enhance their customer loyalty programs as well as increase shopper frequency and basket size. Many CPG companies are tapping into the availability of retailers’ highly sophisticated data.
Earth day was a powerful First Act to what could be a wonderful stage production by drawing worldwide attention to universal environmental issues and setting the stage for changes needed in our own consumption patterns. Now, our collective task is to make sure the Second Act is just as strong. In this regard, government, institutions and corporations here in the United States must now play leading roles because the simple truth is that America lives higher on the energy scale than any other country in the world
Nestle promoted its food and beverage brands in a multipage event headline "Good Food, Good Life" in the free-standing inserts for the week beginning April 29. Other dairy brands in the FSIs this week are Land O Lakes and Daisy.
If you're a cheese manufacturer and a cheese buyer has requested something not currently made by your company, how do you respond? The choice you make may have lasting impact on your long-term relationship with the buyer.Don't let yourself and your company be caught unprepared.