Stay current with news and opinions about the dairy processing industry. The weekly free-standing insert report tracks dairy promotional activities. Editor in chief Jim Carper recaps the people, products and companies making news each week. Guest bloggers share their opinions.
July, designated as National Ice Cream Month is winding down, but ice cream processors are still are still busy promoting their treats through social media. Here's a look at the processors, products and people making dairy processing news headlines this week.
Processors can partner with grocery retailers to sell more dairy foods and beverages. The Innovation Center tested five consumer-insight-driven merchandising concepts addressing the breakfast, snacking and dinner eating occasions.
Winning product entries leverage industry trends, provide opportunities for dairy innovation
July 17, 2012
The Dairy Research Institute challenged college students nationwide to develop a dairy-based beverage that provides tangible innovation opportunities for the dairy industry and aligns with beverage growth areas. The top three teams were honored at the American Dairy Science Association (ADSA) Annual meeting in Phoenix.
Jim Carper took his Dairy Case to Tillamook, Ore., this week.
July 13, 2012
Tillamook County, Ore., the so-called "land of cheese, trees and ocean breeze" is a magical place, a bit of Brigadoon in the Pacific Northwest, if you will (although you don't have to wait every 100 years to visit the place). I waited 56 years to make my first visit, and was instantly smitten by the region's beauty and the citizenry's friendliness.
Before Facebook and Twitter, consumers used good old word-of-mouth to tell their friends about good (or bad) experinces and products. Now, brands not only foster relationships with consumers by inviting candid feedback, but also encourage consumer-to-consumer conversation beyond their control. Mentions of products can be “hashtagged” and tracked across social media networks. These new outlets helped transform a once informal marketing tactic into a measurable campaign form. Here’s how it works.
Jim Carper's Dairy Case blog reviews this week's dairy news headlines, including: dairy processor Grassland plans to double the capacity of its milk plant; Hamdi Ulukaya, head of yogurt maker Chobani, receives an award; Coke is going to distribute dairy beverage Core Power, a popular recovery drink for athletes; the Dairy Council of California promotes the health and nutrition benefits of milk.