Stay current with news and opinions about the dairy processing industry. The weekly free-standing insert report tracks dairy promotional activities. Editor in chief Jim Carper recaps the people, products and companies making news each week. Guest bloggers share their opinions.
The ability to anticipate today the long-term investments needed for tomorrow opens the door for a significant competitive advantage. Now more than ever, ingenuity and smart strategy will be the cornerstone of dairy business growth.
Creating new segments will help protect milk’s relevance, while developing products for those segments will help revitalize sales.
January 16, 2013
Creating new segments will help protect milk’s relevance, while developing products for those segments will help revitalize sales. Think about how a completely breakthrough product such as the Swiffer Sweeper can revolutionize a category — a new product of this magnitude can help capture sales and bring consumers back to fluid milk.
Shoppers are looking for new experiences with things they know they like.
January 15, 2013
Consumers are looking for new and exciting tastes, and cheese is well-suited to help consumers expand their palates, while allowing manufacturers and processors to create new eating occasions and drive sales.
Daisy and Dole jointly promote low-fat cottage cheese and tropical fruit in an FSI headlined "Together, the possibilities are endless!" Post Foods launches a new Honey Bunches of Oats cereal made with real Greek yogurt.
During my career as a nutrition educator, I have admired the California dairy industry’s commitment to community health. By providing valuable nutrition education materials at no charge to children and adults, producers and processors have made a mark that is difficult to match.
It began in June of 1964 with an incredible month. I graduated from Texas Tech with an economics major and a bachelor's in international trade. I got married and started as a sales/marketing management trainee for Foremost Dairies in Ft. Worth, Texas.
Dips, cheese, coffee creamers, sour cream and ice cream are featured.
November 16, 2012
Kraft Foods is a heavy user of the free-standing inserts for the week beginning Nov. 11, featuring its cheese and sour cream brands. Other dairy marketers suggest their foods and ingredients for the Thanksgiving holiday.
It’s time to shed milk pricing regulations, outdated dairy standards of identity, government’s role as the ‘food police’ and manipulation of the milk supply through government policies.
November 12, 2012
As we approach a new year, we have the opportunity to revamp our goals and re-plot our course, combining wisdom from past experiences with hopes and dreams for our future. It’s a time to shed what we’ve learned doesn’t work and to refresh our approach to endeavors ahead.