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Dairy is delicious, nutritious say marketers in this week's FSIs

January 9, 2012
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Last week's free-standing insert messages were centered around losing weight. This week, dairy marketers promoted taste and texture of dairy foods in their FSIs.

T. Marzetti Co. claims its Simply Dressed salad dressings are "Simply Made . . . Simply Delicious." The FSI, showing a bottle of blue cheese dressing, states the company does not use "preservatives, trans fat, high fructose corn syrup, MSG and artificial flavors." It directs readers to www.marzetti.com and a Facebook page for more information.

Bel Brands USA pictures its Laughing Cow and Babybel cheeses under the headline: "When 'good for you' tastes this good, Indulgence is a virtue." The portion-controlled Laughing Cow Swiss cheese has 35 calories. The FSI promotes the calcium and protein content of the Babybel product.

Land O'Lakes instructs readers to "Spread the buttery taste" of its Fresh Buttery Taste spreads with no cholesterol and 70% less fat than butter. One SKU is made with olive oil. Shoppers can buy one SKU and receive another free by visiting a Facebook page.

Inventure Foods states its make-at-home Jamba nonfat yogurt smoothies have "Great Taste. Zero guilt." A quick-response code leads readers to www.athomesmoothies.com for recipes and product information.

General Mills takes several FSIs to promote its yogurt brands, including Gogurt, Yoplait Light and Yoplait Smoothies. One insert for a Light SKU is headlined "Add some crunch to your creamy."

Dean Food's Whitewave unit touts the taste of its Silk Vanilla almond milk. Shoppers can take a taste-test challenge at the brand's Facebook page, Facebook.com/silkus.

On the healthy side of dairy, GFA Brands takes a spread to promote its Smart Balance array of foods, including fat-free omega-3 milk and buttery spread. The brand offers coupon savings totally $4.75.

Other marketers promoted products made with dairy ingredients. Among them:

  • Abbott Nutrition's Ensure nutritional shakes and Glucerna weight management shakes
  • Met-Rx protein bars made with whey protein concentrate and nonfat dry milk solids.

Finally, Kraft Foods' Temptations by Jello dessert takes a shot at dairy. The headline over an array of the 150-calorie (or less) refrigerated desserts (made with milk protein concentrate) states: "Save your willpower for the ice cream aisle."
 

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