Two ice cream brands create distinctive campaigns for the summer. Hiland Dairy Foods focuses on the intergenerational appeal of ice cream, while Velvet Ice Cream’s cause-marketing effort supports cancer research.
BelGioioso Cheese’s marketing campaign spanned magazine, television, and digital and social media advertising. Crave Brothers Farmstead Cheese was profiled on a popular TV show and won state fair honors.
Clover Sonoma’s four brand-new 50,000-gallon stainless steel milk silos hover over the landscape in Petaluma, Calif. Before entering the dairy plant, one can get a window – literally – into the operation.
Clover Sonoma started processing Non-GMO Project Verified conventional milk this year. President and CEO Marcus Benedetti calls it a financial gamble yet says ‘it’s the right thing to do for a whole host of reasons.’
Tetra Pak, a supplier of aseptic packaging and processing equipment, advises dairy and nondairy beverage processors on formulas, formats and manufacturing procedures. Dairy Foods visited the Texas operation.
Tetra Pak works with beverage processors to create new products or improve upon existing packaging or beverage formulations. Then they test those concepts in the company’s pilot plant in Denton, Texas.
How are consumers able to reduce packaging and food waste and further environmental sustainability, and how can CPG companies—especially those in the dairy case—provide solutions for them? A pair of recent reports provides clues.
If you manufacture branded dairy foods, then you should consider taking on private label products if you have the capacity. By manufacturing foods and beverages for other companies, dairy plants can keep their production lines moving.