Milk aims to provide motivation and inspiration for #TeamMilk at every touchpoint of the 26.2 journey.
May 16, 2023
During the race on Sunday, May 21, the #TeamMilk cheer squad is taking over mile 23 with a milky white tunnel of motivation in support of all runners as they head into the final miles of the race.
26.2 campaign launching the Every Women Sponsored Fund in a continued partnership with Girls on the Run International.
March 9, 2023
After sponsoring women runners at the 2022 Marathon in NYC, this year Milk aims to extend support even further, sponsoring every woman running any marathon who signs up for Team Milk.
It is not too late to implement a diversity, equity, and inclusion plan, which can yield tremendous benefits for any company. In Dairy Foods' first cover story on this topic, learn from strategies enacted by Danone North America, Tetra Pak, Tillamook County Creamery Association, MilkPEP and more on how diverse teams help foster connection and growth.
Milk is redirecting the spotlight to women with the launch of 26.2.
November 1, 2022
26.2 is committed to sponsoring this year's female marathoners while simultaneously supporting the next generation of female runners in partnership with Girls on the Run, an organization dedicated to empowering young girls through running.
The NFTs feature Team Milk athletes JuJu Smith-Schuster, Terry McLaurin and Justin Herbert.
January 6, 2022
The “got milk?” campaign from the Washington, D.C.-based Milk Processor Education Program (MilkPEP) is giving football fans the chance to win limited-edition non-fungible tokens (NFTs) featuring Team Milk athletes JuJu Smith-Schuster, Terry McLaurin and Justin Herbert.
New ‘got milk?’ stunt celebrates dairy milk's performance-fueling power by revealing what really happens behind the milk fridge.
July 8, 2021
Several unsuspecting shoppers at an Albertsons supermarket in Boise, Idaho, were recently in for a shock when they ventured into the dairy section to buy milk.
Mountaineer, filmmaker Jimmy Chin filmed Kai Lightner in ‘The Wall’ for the campaign’s debut.
May 19, 2021
It’s 5:45 p.m. Elite sports climber Kai Lightner is walking down a bustling Kansas City street when his attention is arrested by something up above. He reaches for his milk, takes a drink, passes it to his mom and begins his ascent to the top of a 30-story building, where he comes face to face with a climbing wall.
Milk long has been known to have nine essential nutrients. But according to the Washington, D.C.-based Milk Processor Education Program (MilkPEP), new research examined by FDA and a review of the dietary reference intakes (DRIs) by the National Academies show that milk is also a good source of zinc, potassium and selenium and an excellent source of iodine.
General Mills releases special-edition boxes featuring characters with milk mustaches to highlight the benefits of cereal and milk.
January 6, 2021
General Mills Big G cereal and the “got milk?” campaign from the Milk Processor Education Program (MilkPEP) announced a historic partnership designed to deliver even more fun along with the essential nutrition people need to fuel their mornings.