Sales Data

Vegetable juice sales squash fruit juices

June 6, 2014

Consumers looking to get their vegetables on the go could be contributing to the success of vegetable juice sales, as this segment saw a dramatic increase in dollar sales and units. Some of the popular juice segments, like cranberry, grape and orange struggled.

Rising above all its juice counterparts, the vegetable juice/cocktail segment saw dollar sales jump 28.8% to $76.8 million and units were up 34.8% to 19.2 million, in the 52 weeks ended Jan. 26, 2014, according to data from Information Resources Inc. (IRI), Chicago. 

In the same time period, the refrigerated juices/drinks category saw a 1.7% increase in dollar sales to $6.6 billion, with units also up 2.5% to 2.3 billion. The shelf-stable juice/drink concentrate category showed numbers way up — dollar sales rose 30.3% to $51.5 million and units were up 18.3% to 12.5 million. The aseptic juice category saw minimal change, with dollar sales down 1.7% to $1.5 billion and units up a slight 0.3% to 574.9 million.

The top five dollar sales leaders in the refrigerated juices/drinks category are:

  • Orange juice ($3.4 billion; units down 1.1%)
  • Refrigerated fruit drink ($1 billion; units down 0.4%)
  • Refrigerated juice and drink smoothies ($784.9 million; units up 18.1%)
  • Refrigerated lemonade ($534.5 million; units up 2.8%)
  • Refrigerated blended fruit juice ($372.2 million; units up 20.8%)

The cranberry juice/cranberry juice blend segment struggled with sales the most — dollar sales were down 38.3% and units dropped 42.4%. Also struggling, the orange juice and grape juice segments — dollar sales dropped 2.5% and 24.8%, respectively, and units fell 1.1% and 16.3%, respectively. The fruit drink segment, which had $1 billion in overall sales, struggled to see numbers go up. The dollar sales dropped 3.3% and units fell 0.4%.

Some juice segments did see successful increases, including the blended options. The juice and drink smoothies segment saw dollar sales go up 22.6% to $784.9 million, units went up 18.1%. In the blended fruit juice segment, dollar sales rose 17.3% to $372.2 million, and units went up 20.8%. Also doing well, the “all other fruit juice” segment’s dollar sales rose 4.1% to $77.7 million and units jumped 24.7%.

 Meanwhile, two popular drinks stayed in the middle of the pack — the lemonade segment’s dollar sales went up 2.7% to $534.5 million, and units were up 2.8% to 255 million; while the apple juice segment showed dollar sales up slightly at 1.4% to $61.9 million and units also up 1% to 24.3 million. 

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