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Smari Organics, Petaluma, Calif., introduced its Smari grass-fed, organic Icelandic yogurt to the national market.
With 17 to 20 grams of protein per serving, the nonfat yogurt has more protein per serving than any other yogurt in the United States, according to the company. It's the only certified organic Icelandic yogurt available. The milk and fruit are not treated with hormones, pesticides or herbicides. And the cows are grass-fed Jerseys and Guernseys that make richer, thicker, more nutritious, better-tasting milk, according to the company.
The yogurt is available in pure (plain), strawberry, blueberry and vanilla flavors. Smari flavors are made with organic fruit, vanilla extract and a touch of cane sugar.
In Iceland, yogurt (skyr) is thick, fat-free, protein- and calcium-rich and low in sugar. According to the company, it’s been a signature food of Iceland since the 9th century. It kept the Vikings strong through long dark winters, where food preservation was essential.
Founder Smari Asmundsson learned the secrets of skyr-making from an 82-year-old dairyman from Egilsstaoir. He advised, "Get the best milk. Skim the fat. Add live cultures. Let it set. Strain the liquid. When it looks really thykk (thick), strain even more."
Smari is available nationally, including in over 170 Whole Foods locations.
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