Dairy products marketing

Yogurt and cheese vie for share of stomach in this week's free-standing inserts

Featured are Yoplait, Dannon, Kraft, Hormel and Sargento.

August 29, 2012

2012-08-26-Dannon-Danimals.jpgDairy brands promote yogurts for breakfasts and snacks and cheese for lunch and dinner in this week's free-standing inserts.

General Mills states there are "so many ways to enjoy Yoplait" in an FSI picturing Fruplait (with twice the fruit) and Yoplait Light (with 5 grams of fiber). Separately, the company promotes its new Simplait yogurt made with six ingredients.

Dannon appeals to mothers in its FSI for Danimal Crunchers. The headline states: "Kids love the crunch. Moms love the goodness." The calorie content (100 per 3.5-ounce package) is shown.

As for cheese, Kraft promotes its microwaveable Hearty Four Cheese Homestyle macaroni and cheese SKU with the cheeky headline, "In case you have to miss dinner. Or want to miss dinner."

Sargento mentions its cheeses are natural in FSIs for Provolone slices and for string cheeses.

Hormel offers a Buffalo Chicken Dip recipe that calls for an 8-ounce package of cream cheese, 1/2 cup buttermilk ranch dressing and 1/2 cup shredded mozzarella cheese.

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