Dairy Processor News / Top 100
Management changes

Patrick Criteser is named the 8th CEO of Tillamook co-op

August 13, 2012

Tillamook County Creamery Association, Tillamook, Ore., named Patrick Criteser as the Association’s new president and CEO. Criteser, who will be the 103-year-old dairy cooperative’s eighth chief executive, will officially assume the role of CEO on August 20, 2012. He succeeds Harold Strunk, who retired in June. Mark Wustenberg, the co-op's VP of Quality & Membership Services, had been serving as the acting CEO.

Criteser is a native Oregonian with a passion for and understanding of what it takes to run a manufacturing company with Northwest roots and a strong local heritage, according to the company's press release. He has spent the past eight years in the coffee industry, most recently as president and CEO at Coffee Bean International, a Portland, Ore.-based coffee roaster with a 40-year-old local heritage. While at Coffee Bean International, he grew sales more than 300%, establishing the company as one of the leading specialty coffee roasters in the U.S.

Prior to his role at Coffee Bean International, Criteser held management and strategic development roles at some of the world’s most respected brands, including Nike, Walt Disney Company and Procter & Gamble. He also spent time as a principal at SmartForest Ventures, a Portland-based venture capital fund, where he led the firm’s investments in several companies.

Criteser has a bachelor’s degree in mechanical engineering from the University of Washington and a master’s degree in business administration from Harvard Business School.

Tillamook ranks 45 on the Dairy 100, Dairy Foods' annual ranking of North America's largest processors of dairy foods and beverages. Tillamook reported sales of $477 million in 2011. For comparison, No. 5 Kraft had revenues of $4 billion and No. 32 Sargento rang up $1 billion.

Despite its size, Tillamook competes very well with the big boys, according to data from SymphonyIRI Group, a Chicago-based market research firm. Although Kraft, the No. 1 brand in the natural chunk category, sells almost twice as many packages of cheese as No. 2 Tillamook, the two companies run neck and neck in dollar volume. That's because the unit price of a Tillamook cheese is almost double that of Kraft's product. In the shredded cheese segment, SymphonyIRI counts Tillamook among the Top 10, behind products from Kraft, Sargento and other national brands.

Besides cheeses, the company processes ice cream and sweet whey at the Tillamook plant. The ice cream is one of the top 15 brands in the country, according to SymphonyIRI Group. Sales are dwarfed by the likes of Unilever's Breyers, Nestlé's Dreyer's/Edy's slow-churned SKUs and independent Blue Bell Creameries. But the Oregon company holds its own against Mayfield (a unit of Dean Foods Co.), Talenti and other SKUs from Dreyer's/Edy's. Tillamook's dollar sales and unit sales increased more than the category average in the 52-week period ending June 10, 2012, according to SymphonyIRI.
 

Did you enjoy this article? Click here to subscribe to Dairy Foods Magazine. 
You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Agropur, Natrel Division USA, St. Paul, Minn.

 At its Natrel Division plant in St. Paul, Minn, Agropur makes rBST-free white and flavored milk, heavy whipping cream, half n half, buttermilk, organic milk, nutritional drinks and shakes and sport drinks. Nondairy beverages (soy, rice, coconut, and almond) coffee creamers, broth and sauces. 

BehindtheScenes

This photo gallery contains additional, unpublished photos of dairy processing facilities featured in Dairy Foods magazine. To view more Behind the Scenes galleries go to our archives page!

9/23/14 2:00 pm EDT

Milk/Flavored Milk and Non-Dairy Beverages: Opportunities in the Beverage Segment

This free webinar will cover methods and ingredients available to increase protein levels, processing issues related to high-protein beverages, future ingredients and opportunities for protein fortification, adding value to milk and beverages, niche markets for high-protein milk and beverages and case studies of Core Power and Fairlife.

Training

Do you know what you’re doing?
View Results Poll Archive

Dairy Foods Magazine

august 2014 df cover

2014 August

Smith Brothers Farms is Plant of the Year; Plus we feature our annual Dairy 100 processors.

Table Of Contents Subscribe

THE DAIRY FOODS STORE

tharp-and-young-on-icecream.gif
Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Dairy Foods Buyers Guide

cover df july 2013Resource for buyers in the dairy processing industry to find information on the leading suppliers and manufacturers.

Find Ingredients, Equipment, Distribution, R&D and More.

Start Your Search Today.

STAY CONNECTED

Facebook logo 40px 2-12-13 Twitter logo 40px 2-12-13  YouTube logo 40px 2-12-13  LinkedIn logo 40px 2-12-13google plus