Past advertising efforts were essentially generic and acted as disincentives to dairies to invest in promoting their own brands. “Brands understand they need to step up,” Gallagher said.
October 29, 2014
DMI, Rosemont, Ill., which is funded by dairy farmers through the checkoff program, said it is assisting in product development, consumer insights, nutritional consulting, technical and formulation support and introductions to perspective marketplace partners.
Rich Draper, CEO of The Ice Cream Club, was elected secretary of the International Ice Cream Association.
October 9, 2014
The International Dairy Foods Association and its three constituent organizations – the Milk Industry Foundation, the National Cheese Institute and the International Ice Cream Association named 15 new board members.
Richard Roush is the new dean of the College of Agricultural Sciences at Pennsylvania State University.
July 30, 2014
The Wisconsin Dairy Products Association, Madison, elected its 2015 officers at its annual meeting in July. Richard Roush was named dean of the College of Agricultural Sciences at Pennsylvania State University.