MilkPEP’s new Milk It! Campaign meets children where they play (on YouTube, cable TV and at grassroots events) and to support them as they make daily decisions about what to drink. The goal: build lifelong milk drinkers.
93 percent of online grocery orders actually include dairy products, and online sales for the dairy category have increased year-over-year by 14.3 percent.
January 4, 2016
Dairy suppliers might wonder if it is worth it to advertise and sell dairy products through online channels? Do consumers actually buy perishable items online? Will online grocery dramatically impact dairy suppliers? In short, the answer is yes.