Items Tagged with 'advertising and marketing of dairy foods'

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Advertising is heavy for cottage cheese, milk in June (National Dairy Month)

Cheese ad volume decreased 7% nationally from two weeks ago.
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National Dairy Month-themed ads were in abundance this survey period. A number of ads offered dairy products as “2 for the price of 1” specials.


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Get surreal

Sweet dreams are made of this. California processors say drink milk before bedtime

Those creative minds at the California Milk Processor Board have found a new usage occasion.
By Jim Carper
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A Spanish-language ad campaign from the California Milk Processor Board links positive dreams to drinking milk prior going to bed. Sounds crazy, but the spots are charming. 


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Free-standing inserts

Saputo's cheese brands promote memorable recipes in this week's FSIs

Treasure Cave blue cheese is a secret ingredient, Frigo Italian cheeses go into family favorites.
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In the week before Easter, cooking with dairy products is a theme in this week's free-standing inserts. Saputo, Unilever, Sargento and Kraft show the way.


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Free-standing inserts

Dairy brands promote pure ingredients, bold flavors in this week's FSIs

Dean's, Kraft, Edy's and WhiteWave are active in the free-standing inserts this week.
By Jim Carper
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Dean's shows how to cook with milk; Kraft touts its flavorful string cheeses; and Edy's unveils a new name for its fruit bars in the free-standing inserts for the week beginning March 17.


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Free-standing inserts

Yogurt brands dominate the action in this week's FSIs

Dannon, Yoplait and Mountain High are among dairy marketers active in this week's free-standing inserts.
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In this week's free-standing inserts, there are new toppings for Dannon's Danimals; new flavors for Yoplait's Greek 100; a protein claim from Mountain High; and Nabisco graham crackers filled with yogurt crème.


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Roll 'em

Chobani gets ready for its close up on Oscar night

Chobani is big, even if the pictures have gotten small.
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Chobani plans to debut a new advertising campaign on Sunday, Feb. 24 during the 85th Academy Awards show (the "Oscars").


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Free-standing inserts

Muller Quaker features its new yogurts in this week's FSIs

The dairy partnership sells conventional and Greek yogurts.
By Jim Carper
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Muller Quaker Dairy and Nestle were active with free-standing inserts for the week beginning Feb. 17. 


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Free-standing inserts

Dairy marketers tout nutrition, ease of use, health in this week's FSIs

Dean Foods, Land O'Lakes and Smart Balance take free-standing inserts for the week beginning Jan. 13.
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Dean Foods reduces the sugar in its TruMoo chocolate milk, and Land O Lakes offers recipes using Saute Express flavored butter to smartphone users.


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Free-standing inserts

Marketers promote dairy's health, versatility in this week's FSIs

Greek yogurt is an ingredient in a Post cereal; Daisy teams its low-fat cottage cheese with Dole fruit.
By Jim Carper
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Daisy and Dole jointly promote low-fat cottage cheese and tropical fruit in an FSI headlined "Together, the possibilities are endless!"  Post Foods launches a new Honey Bunches of Oats cereal made with real Greek yogurt.
 


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Free-standing inserts

'Celebrate Thanksgiving with dairy' is theme of this week's FSIs

Dips, cheese, coffee creamers, sour cream and ice cream are featured.
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Kraft Foods is a heavy user of the free-standing inserts for the week beginning Nov. 11, featuring its cheese and sour cream brands. Other dairy marketers suggest their foods and ingredients for the Thanksgiving holiday.


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Agropur, Natrel Division USA, St. Paul, Minn.

 At its Natrel Division plant in St. Paul, Minn, Agropur makes rBST-free white and flavored milk, heavy whipping cream, half n half, buttermilk, organic milk, nutritional drinks and shakes and sport drinks. Nondairy beverages (soy, rice, coconut, and almond) coffee creamers, broth and sauces. 

BehindtheScenes

This photo gallery contains additional, unpublished photos of dairy processing facilities featured in Dairy Foods magazine. To view more Behind the Scenes galleries go to our archives page!

9/23/14 2:00 pm EDT

Milk/Flavored Milk and Non-Dairy Beverages: Opportunities in the Beverage Segment

This free webinar will cover methods and ingredients available to increase protein levels, processing issues related to high-protein beverages, future ingredients and opportunities for protein fortification, adding value to milk and beverages, niche markets for high-protein milk and beverages and case studies of Core Power and Fairlife.

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Dairy Foods Magazine

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2014 August

Smith Brothers Farms is Plant of the Year; Plus we feature our annual Dairy 100 processors.

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THE DAIRY FOODS STORE

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Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

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Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Dairy Foods Buyers Guide

cover df july 2013Resource for buyers in the dairy processing industry to find information on the leading suppliers and manufacturers.

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