A Spanish-language ad campaign from the California Milk Processor Board links positive dreams to drinking milk prior going to bed. Sounds crazy, but the spots are charming. 

In the week before Easter, cooking with dairy products is a theme in this week's free-standing inserts. Saputo, Unilever, Sargento and Kraft show the way.

Dean's shows how to cook with milk; Kraft touts its flavorful string cheeses; and Edy's unveils a new name for its fruit bars in the free-standing inserts for the week beginning March 17.

In this week's free-standing inserts, there are new toppings for Dannon's Danimals; new flavors for Yoplait's Greek 100; a protein claim from Mountain High; and Nabisco graham crackers filled with yogurt crème.

Chobani plans to debut a new advertising campaign on Sunday, Feb. 24 during the 85th Academy Awards show (the "Oscars").

Muller Quaker Dairy and Nestle were active with free-standing inserts for the week beginning Feb. 17. 

Dean Foods reduces the sugar in its TruMoo chocolate milk, and Land O Lakes offers recipes using Saute Express flavored butter to smartphone users.

Daisy and Dole jointly promote low-fat cottage cheese and tropical fruit in an FSI headlined "Together, the possibilities are endless!"  Post Foods launches a new Honey Bunches of Oats cereal made with real Greek yogurt.
 

Kraft Foods is a heavy user of the free-standing inserts for the week beginning Nov. 11, featuring its cheese and sour cream brands. Other dairy marketers suggest their foods and ingredients for the Thanksgiving holiday.

Sour cream, Greek yogurt and soft-serve ice cream are the new dairy foods starring in this week's free-standing inserts.