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Sweetener Strategies: Building Your Brand on Consumer Need

9/26/12 2:00 pm to 9/26/13 EDT
Contact: Jamie Tunison

Sweetener Strategies: Building Your Brand on Consumer Need

In these cost-conscious and competitive times, food and beverage manufacturers need product development strategies based on the reality of consumers’ purchase attitudes and behavior. Finding that reality with regard to sweeteners can be a challenge. However, new case studies on brands such as Capri Sun, Hunt’s, and Heinz shed light on the issue of sweetener strategies and provide real-world examples punctuated by the bottom line.

Martin Concannon, founder and managing director, Lafayette Associates, will lead a 45-minute webinar that addresses:

  • Food Fears – how a vocal minority can influence strategic decisions
  • Consumer Realities – how does what consumers ‘say’ correspond with what they ‘do’
  • Sweetener Strategies – examples of approaches employed by major national brands
  • Sweetener Economics – the numbers behind sweetener choices

Can't attend live? Register to view the webinar on-demand!


Martin Concannon

Founder and Managing Director
Lafayette Associates

Sponsored by:
Corn Naturally





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