ARTICLES
Flavored milks and milkshakes show a glimmer of hope for the industry. Meanwhile, low-fat milk sales get skimmed.
February 15, 2013
There are few stars in the refrigerated milk category as numbers drop. Flavored milks are among the few that showed increases in dollar and unit sales.
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November 13, 2012
Adding to its line of liqueurs, White Plains, N.Y.-based Adult Beverage Co. announced a strawberry flavor addition to its alcohol-infused milk. The ready-to-drink Adult Strawberry Milk combines strawberries, cream and vodka, and doesn’t require refrigeration. The suggested retail price for a 750-milliliter bottle is $17.99.
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The carbohydrates in chocolate milk provide usable energy and help to replenish glycogen stores.
March 13, 2012
Chocolate milk has been in the news recently — and part of that focus has been on its popularity as a recovery beverage for elite professional and endurance athletes.
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Advertising
February 28, 2012
Shamrock Farms, owner of the Rockin' Refuel brand, launches a national advertising campaign with NFL athlete Peyton Hillis. Rockin' Refuel is a 100% milk sports recovery beverage providing high-quality protein and other essential nutrients.
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Marketing
February 24, 2012
Dairy Foods invited Julie Buric, Vice President of MilkPEP, the Milk Processor Education Program, to share the organization’s 2012 strategy for boosting consumption of fluid milk.
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February 16, 2012
In 2011, Prairie Farms Dairy, Hazelwood, Mo., decided to incorporate its milk and cultured products into its “Make Tracks at the Zoo” sponsorship at this annual St. Louis Zoo event. (Previously, ice cream items had been the focus of the processor’s participation.)
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February 16, 2012
Goldenrod Dairy, Symsonsia, Ky., took the Milk Mustache Tour to Bowling Green, Ky.’s Diddle Arena for the Kentucky High School Athletic Association’s girls “sweet 16” basketball tournament.
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February 16, 2012
The marketing team at the milk processing arm of Kroger Co., Cincinnati, Ohio, created a themed label for half-gallon jugs of low-fat chocolate milk for its “Chocolate Milk – The Official Drink of Halloween” campaign.
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February 16, 2012
While Sunnyside Farms had previously teamed with its owner Save Mart Supermarkets (a unit of Super Store Industries) on a sponsorship of the Amgen Tour of California, the dairy processor had not put its efforts into promoting solely one product at the cycling event.
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February 16, 2012
To encourage more milk consumption among high school students, Producers Dairy Foods, Fresno, Calif., partnered with the California Milk Processors Board for its second annual three-week Got Milk? Breakfast Challenge. Fresno Unified School District high schools were invited to participate in the contest.
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