In the week before Easter, cooking with dairy products is a theme in this week's free-standing inserts. Saputo, Unilever, Sargento and Kraft show the way.

Dean's shows how to cook with milk; Kraft touts its flavorful string cheeses; and Edy's unveils a new name for its fruit bars in the free-standing inserts for the week beginning March 17.

In this week's free-standing inserts, there are new toppings for Dannon's Danimals; new flavors for Yoplait's Greek 100; a protein claim from Mountain High; and Nabisco graham crackers filled with yogurt crème.

Muller Quaker Dairy and Nestle were active with free-standing inserts for the week beginning Feb. 17. 

Dairy marketers took to the free-standing inserts this week to promote new flavors, nutrition and foods for the upcoming Super Bowl (although none identified the championship game as such).

With the Super Bowl approaching, dairy marketers are fine-tuning their pitches, offering cheese recipes that party hosts can serve during the "big game" in their free-standing inserts for the week beginning Jan. 20.

Dean Foods reduces the sugar in its TruMoo chocolate milk, and Land O Lakes offers recipes using Saute Express flavored butter to smartphone users.

Daisy and Dole jointly promote low-fat cottage cheese and tropical fruit in an FSI headlined "Together, the possibilities are endless!"  Post Foods launches a new Honey Bunches of Oats cereal made with real Greek yogurt.
 

Land O Lakes introduces a new seasoned butter and olive oil ingredient. The headlines for its new Sauté Express products is "One Step, No Prep."

Kozy Shack seeks recipes using its pudding or flan in a contest and Yoplait kicks off its 'save lids to save lives' campaign in this week's free-standing inserts.