Stay current with news and opinions about the dairy processing industry. The weekly free-standing insert report tracks dairy promotional activities. Editor in chief Jim Carper recaps the people, products and companies making news each week. Guest bloggers share their opinions.
The holidays aren’t complete without a cup of hot cocoa. But families in need often miss out on milk. This holiday season, the milk industry can reach millions of Americans struggling with food insecurity.
Dairy brands are keeping up with changing consumer habits. Makers of cheeses and yogurts develop snacks. Milk adopts new flavors and portable formats. Ice cream makers face the toughest times as consumers find other foods to eat for dessert.
Dairy branding and messaging is stuck in the last century. Consumers today want health information and benefits. When a shopper picks up your milk carton, does she receive the wrong message? It’s probably time for a redesign.