Stay current with news and opinions about the dairy processing industry. The weekly free-standing insert report tracks dairy promotional activities. Editor in chief Jim Carper recaps the people, products and companies making news each week. Guest bloggers share their opinions.
Dairy branding and messaging is stuck in the last century. Consumers today want health information and benefits. When a shopper picks up your milk carton, does she receive the wrong message? It’s probably time for a redesign.
Fathers' Day is this month, high school and college students will receive their diplomas on graduation day and brides like to tie the knot in June. But the dairy industry celebrates not just one day but the entire month of June.