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Editor in chief for Dairy Foods, Jim Carper is an experienced business journalist who founded two business-to-business magazines, including one for food and beverage executives. He oversees the editorial operations of the magazine, website and newsletter and directs the social media interactions on Facebook, LinkedIn and Twittercarperj@dairyfoods.com


Muller Quaker features its new yogurts in this week's FSIs

The dairy partnership sells conventional and Greek yogurts.

February 20, 2013

 

Muller Quaker Dairy corner yogurtDairy-related free-standing insert activity was light for the week beginning Feb. 17. Just two brands were active.

Muller Quaker Dairy invited readers to try its new yogurts, picturing packages of FrutUp, Greek and conventional varieties. The FSI includes the phrase "brought to you by Quaker."

Nestle promoted its Nesquik powder and syrup used to flavor milk with the headline, "The fun kids love. The value you want." The FSI notes that the powder is 12 cents "per labeled serving, based on average retail price."

Nestle nesquik free standing insert

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