Good is not good enough at fairlife, where the company motto is ‘believe in better.’ The 2015 Processor of the Year is making value-added dairy beverages, including high-protein milk, post-workout recovery milkshakes and low-sugar chocolate milk.
Dairy brands are keeping up with changing consumer habits. Makers of cheeses and yogurts develop snacks. Milk adopts new flavors and portable formats. Ice cream makers face the toughest times as consumers find other foods to eat for dessert.
Milk processors are finding success with limited-time flavors like mint chocolate chip and birthday cake. A national campaign focusing on protein hopes to keep milk front-and-center on the breakfast table.