A maker of better-for-you food (yogurt) plans to crash Super Bowl parties next year, where countless of Americans nosh on pizza, chips and guacamole dip, washed down with copious amount of beer or other beverages.
NextFoods, Boulder, Colo., manufacturers of GoodBelly probiotic fruit drinks, adds GoodBelly Probiotic Coconut Water to its beverage lineup. All GoodBelly products promote digestive health thanks to the addition of the company’s patented probiotic strain, Lp299v.
Since 1981, Ginseng Up has been on the lips of loyal followers throughout the Caribbean eager to get their daily dose of ginseng. This botanical extract has been a nutritional supplement in Asian diets for more than 6,000 years and is believed to boost energy, relieve stress and improve memory. Now, after 30 years of popularity overseas, the Rockleigh, N.J. -based namesake company is rolling out Ginseng Up throughout the United States.
Honeydrop Beverages, New York, a producer of natural teas and juices made with a spoonful of honey, is growing its product range. “We are really excited to add three new, fresh brewed teas to the Honeydrop line,” says David Luks, CEO and founder. “We continue to work towards our goal of creating low-calorie beverages that taste great without using any refined sugars, artificial sweeteners or chemicals. Following the launch of our first three flavors, we listened closely to consumer feedback and developed a plan to introduce a series of simple, more traditional teas, which led to the introduction of our new Lemon, Lemon Ginger and Green Tea options.”
PepsiCo Inc., Purchase, N.Y., is exploring the addition of “tea” to its very popular lower-calorie Trop50 beverage line. The new product concepts in test market include Peach with White Tea, Pear Lychee with White Tea and Raspberry with Green Tea. All three new concepts claim to contain 50% less sugar and calories than juice blends. The beverages rely on a stevia-based sweetener, which allows for a “no artificial sweetener” claim.
Win Schuler Foods, Southfield, Mich., introduced Lia Marie’s Original Garlic Spread and Five Cheese Garlic Spread. Both spreads, which are made with butter and cheese, among other ingredients, are available in 12-ounce tubs and merchandised near butter in the refrigerated dairy case.
Manipulating texture is the latest rage when it comes to creating a point of differentiation in the crowded drinkable yogurt category. In Brazil, Coop, a global chain of supermarkets, introduces private label Whipped Part Skimmed Drinking Yogurt with Honey. The whipped texture adds a new dimension to the category.