In a world where simplicity is cherished, both music and cheese are striking a chord. As Chicago's cheese market flourishes, natural cheese resonates with consumers seeking authenticity. Join us as we celebrate the timeless appeal of cheese.
Several categories enjoyed significant strength in the past year.
November 10, 2025
Welcome to the 2025 State of the Industry report. For this year’s theme, we tap into the music industry where the music scene meets the dynamic world of dairy and dairy alternatives.
With adjectives like stretchy, cheesy and crumbly, cheese has several textures, while flavors range from salty or sharp to nutty or creamy. From mozzarella used as a pizza topping to ricotta cheese in a lasagna to melty cheddar on top of a chargrilled burger, the superlatives around cheese don’t quit.
Cheese processors’ cheese creations have performed well in recent years, rising at a compound annual growth rate (CAGR) of 3.5% from 2018-2023 to barely a whisper of growth, at 0.5%, expected from 2023-2028 to reach $69.7 billion by 2028.
More cheese, please… In several cases, consumers are buying more. Natural cheese sales total $17.5B, with natural cheese chunks and shredded dominating the market with dollar and unit sales gains.
The past year saw reduced demand for cheese on the foodservice side, thanks to widespread pandemic-related restaurant closures and indoor dining bans. However, the picture was much brighter on the retail cheese side.
It has been a very, very good year for cheese, at least within the major retail channels.
Dollar sales within the natural cheese category shot up 17.0% to $15,449.5 million during the 52 weeks ending Oct. 4, 2020, according to data from Chicago-based market research firm IRI.