Gonna Need Milk's inaugural gaming activation at Vidcon Anaheim featured a creator competition that streamed on Twitch's front page, and the organization is committed to maintaining the momentum through this groundbreaking tournament.
Milk designed the Every Woman’s Marathon to be inclusive, beginner-friendly, and attuned to the unique needs of women at every stage of their marathon journey.
January 25, 2024
The event will take place Nov. 16 in Savannah, Ga.
MilkPEP introduced OK2Milk - a comedic form of a public service announcement and spoof support organization for milk drinkers of all ages facing backlash for their love of milk, designed to highlight how ridiculous the reactions to drinking beloved classic dairy milk have become.
Milk is getting knocked down by changing consumer demographics and attitudes, but a comeback is viable for the nearly $15.6B category. Milk sales are up due to higher prices, while unit sales fell 3.1%
And literally, along the marathon route, Milk created a milky white tunnel of motivation with a Cheer Squad between mile 23 and 24 - the notoriously hardest part of the course to help power runners forward when they need it most.
November 6, 2023
Milk's on-site marathon presence in New York marked a continuation of the program's Sponsorship Tour, which started last year in New York and has continued to expand into a community of more than 14,000 Team Milk runners.
Designed by Christina Tosi's team, the Holiday Milk Collection is a "best hits" compilation of the flavors of the season.
November 2, 2023
An homage to Milk Bar's Cereal Milk, the Holiday Milk Collection is a capsule collection of entirely new, limited-time flavors - Apple Cider Donut Milk, Pumpkin Cinnamon Milk, and Sugar Cookie Milk - all specifically crafted using real dairy milk.
Two months ago in this column, I addressed the alleged decline of milk consumption by Generation Z, defined as those born between 1997 and 2012. According to a report, Gen Z is consuming much less milk than the national average.
The game offers three first of its kind maps (Spacemap, Medieval Map, and Steampunk Map)
June 20, 2023
Zany Ziplines will launch via a live-streamed tournament on Twitch and TikTok from the gaming zone at VidCon Anaheim on June 22 at the Anaheim Convention Center.