It’s no secret that consumers want protein. Current research shows that protein-rich foods and beverages continue to be a growing trend, with no signs of slowing. In fact, nearly 60% of Americans consider protein when purchasing packaged foods and beverages, and most are trying to get more in their diet. Research suggests that 75% of grocery shoppers are already aware that protein contributes to a healthy diet. Other benefits include helping maintain a healthy weight, muscle building and satiety.
All that said, consumers are unaware of milk’s protein. And milk can surely deliver. It’s affordable, versatile and high-quality. Simply sharing the “new” news of milk’s protein could have huge potential to positively impact milk consumption, according to recent proprietary consumer research from MilkPEP.