Food and beverage formulators are always monitoring consumer trends. Incorporating sources of protein is one of the more popular trends, as evidenced by global protein product launch activity growing 14.5% from 2008 to 2012, according to Innova Database.
Dairy is uniquely positioned to provide high-quality protein, and the U.S. dairy industry is well-positioned to supply the global market. That much was evident at this year’s IFT Annual Meeting & Food Expo, where the U.S. Dairy Export Council (USDEC) debuted three prototype foods that help promote healthy aging and other benefits of higher-protein diets.