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Advertising is heavy for cottage cheese, milk in June (National Dairy Month)

Cheese ad volume decreased 7% nationally from two weeks ago.

Download the complete National Dairy Retail Report from the USDA’s Dairy Market News for the week of June 9 to 13. The following is an excerpt.

June dairy month themed ads were in abundance this survey period. A number of ads offered dairy products as “2 for the price of 1” specials.

Cottage cheese was the largest percentage gainer in dairy ad volume, more than tripling from two weeks ago. 16 ounce containers had a national average price of $2.33, up 14 cents from two weeks ago and up 24 cents from a year ago. Prices ranged from $1.50 in the Southwest to $3.38 in the Northeast.

Ad volume for gallon milk more than doubled from the last period, with a national average price of $3.20, 27 cents above two weeks ago and 26 cents above one year ago. Prices ranged from $1.75 in the Southwest to $4.49 in the Northeast.

The big percentage gain in yogurt ad volume is for 32 ounce Greek yogurt, with ads nearly tripling the number two weeks ago and six times greater than one year ago. The national average price, $4.29, is up 63 cents from two weeks ago and up 66 cents from a year ago. 4-6 ounce Greek yogurt’s average price, $0.99, is up 1 cent from two weeks ago but down 2 cents from a year ago. 4-6 ounce yogurt has an average price of $.54, up 3 cents from two weeks ago but even with a year ago.

Cheese ad volume decreased 7% nationally from two weeks ago. The national weighted average advertised price of 8 ounce shredded cheese, $2.57, is up 20 cents from the last report and up 25 cents from last year. 8 ounce block cheese has an average price of $2.62, 18 cents higher than two weeks ago and 31 cents above last year.

The conventional-organic milk half gallon price spread is $1.45. Last year at this time, the price spread was $2.59. The spread is calculated from the conventional milk half gallon average advertised price of $1.99, and the organic milk half-gallon average, $3.44.
 

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