Packaging Technologies-Dairy Processors / Dairy Processor News
Processor news

Rockview Farms rebrands its organic milk: new name, new labels

January 21, 2014

RockView Farms Organic MilkDowney, Calif.-based Rockview Farms is rebranding its organic milk to Rockview Farms organic milk. The rebrand includes an all-new label, but the strict process involved to produce the milk remains the same. The new label makes its way to shelves at select Southern California supermarkets this month.

The company’s organic products are made from cows raised on an organic diet and never treated with hormones or antibiotics. Rockview doesn’t use ultra-high temperature pasteurization to extend shelf life, preferring instead to minimally process its milk at a lower temperature. It is also homogenized at a lower pressure which results in a creamier texture.

“The Good Heart label was introduced thirteen years ago to differentiate our organic milk from conventional Rockview Farms Milk,” said Ted DeGroot, COO, Rockview Farms. “With greater consumer and industry awareness about our brand and the lengths we go to produce the highest quality dairy products, it makes sense for us to switch to the Rockview Farms Organic Milk name, which Southern California residents know and look for.”

Rockview Farms milk is certified by USDA and Quality Assurance International and is available in whole, reduced-fat, low-fat and fat-free varieties. Rockview Farms dairy products are distributed to schools, coffee houses, restaurants, independent markets and select retailers across Southern California including Gelson’s Supermarkets. Its product line includes milk, organic milk, butter, buttermilk, cottage cheese, cream, half & half, sour cream, juice and yogurt.

Did you enjoy this article? Click here to subscribe to Dairy Foods Magazine. 
You must login or register in order to post a comment.



Image Galleries

Velvet Ice Cream Co., Utica, Ohio

Velvet Ice Cream built its reputation on making premium products that adhere to the standard of identity for ice cream. Its lines consist of premium, all natural, churned (low-fat), no sugar added, novelties, sherbet (in cups and in push-up tubes) and a controlled ice cream brand for grocery store customers.


This photo gallery contains additional, unpublished photos of dairy processing facilities featured in Dairy Foods magazine. To view more Behind the Scenes galleries go to our archives page!

11/18/14 2:00 pm EST

Harness Your Product Inspection Program to Save Money, Ensure Quality and Drive Efficiencies

Consolidation in the dairy industry is raising the bar on innovation and driving efficiencies to ensure competitiveness. One area often overlooked is the role that the right product inspection program can play in supporting the organization’s overall business goals and protecting brand reputation. Drawing on best practices in metal detection, X-ray inspection and checkweighing, this session will cover criteria to help determine the right technologies to employ for a given product and packaging type for high-value, perishable dairy products.

Dairy Foods Magazine

dairy foods october

2014 October

A look inside 100-year-old Velvet Ice Cream; Plus we look at four cheese processors with award-winning artisan and farmstead cheeses.

Table Of Contents Subscribe

Cheese Flavors

What’s your favorite flavor to eat in cheese?
View Results Poll Archive


Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Facebook logo 40px 2-12-13 Twitter logo 40px 2-12-13  YouTube logo 40px 2-12-13  LinkedIn logo 40px 2-12-13google plus

Dairy Foods Buyers Guide

cover df july 2013Resource for buyers in the dairy processing industry to find information on the leading suppliers and manufacturers.

Find Ingredients, Equipment, Distribution, R&D and More.

Start Your Search Today.