Summertime is the ultimate season for ice cream companies and some showed positive sales numbers heading into summer. But still many struggled, and with the exception of a couple bright stars, the frozen novelties segment showed sales numbers dropping across the board.
In the 52 weeks ended May 19, 2013, the Ice Cream/Sherbet category showed dollar sales up 1.8% to $6 billion, and unit sales up 2.3% to 1.6 billion, according to data from Information Resources Inc. (IRI), Chicago. On the flip side, in the Frozen Novelties category, dollar sales were down 1.7% to $4.6 billion, and units dropped 4.6% to 1.6 billion.
Here are the segments that make up IRI’s ice cream/sherbet category:
Here are the segments that make up the frozen novelties category: