Powerful Yogurt, Miami Beach, Fl., is the first Greek yogurt in the U.S. designed for men. The product is differentiated from existing Greek yogurts by its 20 to 25 grams of natural protein per serving. It’s sold in a “man-sized” 8-ounce cup that is 33% larger than most individual-serving Greek yogurts. The marketing and black and red packaging is designed to target active male consumers.
With its high protein content and seven active cultures, Powerful Yogurt is supposed to help men build muscle, burn fat and improve digestive health, according to the company. The product is fat-free and gluten-free, kosher and made with no GMO ingredients.