ProYo, a frozen yogurt company, Santa Barbara, Calif., is launching a high-protein, frozen yogurt in squeezable tubes in May.
Each tube contains 20 grams of milk protein, live active probiotic cultures, plus added fiber. It contains 160 calories per 4-pounce squeeze tube. The frozen pops come four flavors — vanilla bean, banana vanilla, blueberry pomegranate and Dutch chocolate. It will be sold individually for a suggested retail price of $2.79 and in 3-packs for $7.45.