On March 2-4 industry leaders will gather in Arizona to discuss frozen desserts. IDFA's Ice Cream Technology Conference offers an interactive and open discussion of the latest technologies and regulatory hurdles to the ice cream industry. IDFA staff, leading professionals and researchers will lead the discussion.

This year's program offers new information on:

• FDA new allergens labeling regs.

• New technologies including low temp extrusion "Slow Churned™" freezing, and high and low pressure homogenization.

• Avoiding cross contamination.

• Lower Trans Fat Ice Cream Ingredients.

• Breaking the Mold: From Indulgent to Healthful.

• A new roundtable discussion with processors and suppliers.

The conference will be held at the Embassy Suites Hotel Phoenix-Scottsdale Golf Resort. To register visit www.IDFA.org or contact Tanika Manning at tmanning@idfa.org, 202/220-3557.