Reversing the Trend: Fluid Milk is a Growth Business
Let's think about it. On-the-go lifestyles and new beverages in plastic, resealable packaging have made our traditional milk packaging out of date-and non-competitive. But research shows that if we offer people what they want, which is colder, flavored milk, in plastic packaging they will drink more of it.
Dairy producers firmly believe that if we work together and invest in innovation we can reverse the 21-year trend and increase fluid milk consumption. Consider the facts: