Van Leeuwen Artisan Ice Cream wants to make people happy with ice cream. The company set out to revive the classic American ice cream truck and the art of traditional ice cream making using only the highest-quality ingredients and no stabilizers. For the company, it’s about being authentic and making ice cream that is truly pure.
Ice cream products that focus on nutritional benefits and pure ingredients are making a mark in the frozen dessert market, while portion-control offerings give consumers options to indulge without too much guilt.
The shelves are crowded in the frozen and refrigerated dessert cases at the grocery store. Not only do manufacturers of pies, cheesecakes and puddings have to deal with competition from each other, but ice cream, frozen yogurt, frozen novelties and even dessert-style yogurts are all competition.
Ice cream sales may be climbing (see our August issue), but sales for most frozen dessert segments took a beating. Unit sales of frozen cheesecakes, pudding/mousse and whip toppings all decreased. Meanwhile, frozen sweet goods sales ticked up.