Peekaboo Organics wins Real California Milk Snackcelerator competition
The company will be awarded $200,000 to help bring a snack-sized version of its hidden-veggie ice cream to market.
Peekaboo Organics' ice cream featuring hidden vegetables was named the grand prize winner on Nov. 20 in the Real California Milk Snackcelerator dairy snack innovation competition, created by the Tracy, Calif.-based California Milk Advisory Board (CMAB) and VentureFuel, New York. The competition will provide Peekaboo with $200,000 in resources and funding to bring a snack-sized version of its innovative products to market and expand the overall market for its products, the CMAB and VentureFuel said.
This is the second event of its kind by the California dairy industry designed to inspire ideas integrating the values of fluid milk and dairy ingredients into snacks to meet growing consumer demand and providing resources to help bring them to market.