'Packaging That Sells' conference provides insights and solutions
The conference will be held Oct. 23-25 at Chicago’s Drake Hotel.
With less than two months until its debut, the 15th annual Packaging That Sells Conference offers a dynamic lineup of branding and packaging experts. The conference, to be held Oct. 23-25 at Chicago’s Drake Hotel, will feature 16 interactive presentations, as well as announcements for Brand Packaging magazine’s Design Gallery People’s Choice Awards and the Glass Packaging Institute’s annual awards.
Marc Rosen, an internationally acclaimed designer of luxury packaging for fragrance, cosmetic, and fashion products, will be the keynote speaker, demonstrating how packaging can enhance the prestige of a brand. On Day 2, Gil Horsky, who heads the innovation program for Mondelez chocolates, will address why packaging needs to be a key part of the innovation process in the development of any new products. (Full Agenda)