For product innovators, creators and sellers, knowing and anticipating the habits of consumers is a necessity. The switch from three meals a day to multiple mini-meals is one change that hasn’t stumped us, but empowered us to think differently about how snacks are presented. With about 46% of consumers snacking three or more times a day, and 36% believing it is better to snack rather than eat large meals, a new opportunity for innovation presented itself.
This trend is more than providing a continuous supply of snacks — it is also about giving consumers what they want during each eating occasion.